The images mark calvin klein s new cross category launch featuring the eco conscious ck everyone scent whose formula contains 79 naturally derived ingredients and comes packaged in a folding carton made from 30 post consumer recycled. Ck everyone is formulated with naturally derived ingredients naturally derived alcohol is vegan recyclable and comes in a folding carton that contains 30 post consumer recycled materials.
Ck everyone is a bold new fragrance for every generation inspired by the authentic and youthful minded.
Ck everyone campaign. Courtesy of calvin klein while many oh so many brands are releasing voting merch ahead of the 2020 election calvin klein turned to real actual voters to feature in its latest ck one campaign. Everyone spring 2020 ad campaign calvin klein continues to blur the distinction between selflessness and selfishness with a campaign that has us seeing double. Has unveiled the campaign for its new ck everyone fragrance and the accompanying ck one underwear and jeans collection.
Master perfumer and creator of the original ck one fragrance alberto morillas crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender as reflected in the non conformity of both the scent and campaign. Pvh and calvin klein fragrances a division of coty inc. Building on the iconic legacy of ck one this new scent is vegan made from naturally derived alcohol and infused with ingredients derived from natural origins.
A pure green citrusy scent ck everyone is announced as a genderless scent for today that celebrates the infinite freedom of self expression. Has unveiled the campaign for its new ck everyone fragrance and the accompanying ck one underwear and jeans collection. Starring the musician and actor eliot sumner the skater and photographer evan mock the musician and makeup artist mlma the rapper and dancer priddy the opp and models cara taylor and parker van noord the campaign features the tagline i am one.
The collection and fragrance are unveiled in a global. The multifaceted scent is fresh and provocative. Debut global advertising campaign calvin klein inc a wholly owned subsidiary of pvh corp.
Coty today revealed the new ck one underwear and jeans collection and ck everyone a clean fragrance both inspired by the raw and rebel spirit of the original ck one. A clean green citrus fragrance ck everyone is a genderless scent for today that celebrates the infinite freedom of self expression. Ck everyone symbolizes the spirit of the new generation freedom of expression the spirit of inclusivity and participation in multiple communities as told in the press communication.
Highlighting the brand s ck one underwear collection and new ck everyone fragrance the short film uses impressive digital editing to multiply its models and have them come face to face with their own selves.